Alba Public Relations focuses primarily on the agricultural industry. Our aim is to educate the consumer about the agricultural industry in general and the innovations and technologies used to provide a sustainable and safe Canadian food supply. In so doing, we hope to bridge the gap between consumers and their food sources and the producers who supply them. By understanding the difficult circumstances under which our producers work—Mother Nature's whims, well-meaning, but often misplaced regulations, and little to no influence
on adjusting their costs of production—we believe we can create a respectful and beneficial relationship, leading to a safe and sustainable food source and environment for everyone. The continued success of the agricultural industry well into the future is imperative to human survival.
